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Wrike AI — I made it glow. — Showmore was entering the market and needed a clear, recognizable visual identity from day one.
  • Complete visual identity, built from scratch
  • End to end, from strategy to guidelines
  • Consistent across digital, print & campaigns
My role

I owned the creative concept, turning early brand strategy into a complete visual identity. That meant defining the visual language, designing the key assets, and setting the guidelines for consistent execution. I worked closely with marketing, copy, and design to keep everything aligned with the strategic positioning.

Challenge

Showmore was entering the market and needed a clear, recognizable visual identity from day one. The system had to hold across digital, print, and campaigns, and stay consistent everywhere as the brand scaled.

Roadmap
  1. Strategy intake
  2. Concept development
  3. Visual language
  4. Key asset design
  5. Cross-team alignment
  6. Brand guidelines
  7. Launch rollout
Wrike AI — I made it glow. — slide 1
Wrike AI — I made it glow. — slide 2

The brand was built around the idea of light refraction. Just as glass refracts light into different colours, we refocus our clients' activities.

Wrike AI — I made it glow. — slide 3
Wrike AI — I made it glow. — slide 4

I owned the company's entire case study portfolio end to end, shaping every one across visual, narrative, and brand.